Marketing Management Online SCDL Solved Exam Paper Assignment



Solved paper of SCDL Marketing Management of SCDL Pune 



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Question ________ leads to generalisation where similar stimulus generate the same kind of response
 Answer    Reinforcement

Question  Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
 Answer  TRUE

Question- Socio-cultural environment consists of
 Answer  Social class , Culture

Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called
 Answer Law of diminishing marginal utility


Question-  Logistics is an area of potentially high cost saving and improves customer satisfaction.
 Answer – TRUE

Question Decline in buying power due to price levels rising more rapidly than income is called
 Answer Inflation

Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
 Answer FALSE

Question ________ measures actual sales and not intentions to buy
 Answer  Market tests

Question  This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments
 Answer   Reserve the right to play

Question  New product forms and brands enter in which stage of product life cycle?
 Answer   Growth

 Question  Commercial sources have following sources
 Answer  Advertising , Packaging , Sales persons






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