Marketing Management Online SCDL Solved Exam Paper Assignment
Solved paper of SCDL Marketing Management of SCDL Pune
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Question ________ leads to generalisation where similar stimulus generate the same kind of response
Answer Reinforcement
Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Answer TRUE
Question- Socio-cultural environment consists of
Answer Social class , Culture
Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called
Answer Law of diminishing marginal utility
Question- Logistics is an area of potentially high cost saving and improves customer satisfaction.
Answer – TRUE
Question Decline in buying power due to price levels rising more rapidly than income is called
Answer Inflation
Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
Answer FALSE
Question ________ measures actual sales and not intentions to buy
Answer Market tests
Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments
Answer Reserve the right to play
Question New product forms and brands enter in which stage of product life cycle?
Answer Growth
Question Commercial sources have following sources
Answer Advertising , Packaging , Sales persons
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